Highly Commended Award Winner
Head of Freelance Marketing, Lorraine Davidson, was delighted to receive an Award from Emerald Literati Network, with co-author Dr Heather Skinner of University of Glamorgan, for a paper which was published in an International Market Research Journal.
The paper, entitled ‘I spy with my little eye: A comparison of manual versus computer-aided analysis of data gathered by projective techniques’, was published in Qualitative Market Research: An International Journal (Vol 13, No4, 2010) and went on to win the Journal’s 2011 Highly Commended Award.
The award winning papers are chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or managers. Emerald said that the paper had been selected as “it was one of the most impressive pieces of work the team has seen throughout 2010″.
Maximise Your Marketing Activities During The Credit Crunch
Faced with tougher economic conditions, it is even more important to appraise your marketing activities, to potentially re-focus and to ensure that you are exerting your efforts in the right direction. There are low cost ways of doing this; take a look at our free articles below (Revisit your USP; Desk research.)
First Rule Of Business – Know Your Market!
It may seem obvious to say that every business, however small, should take time to identify its marketplace, its customer types and what benefits these customers are looking for.
However, you’d be surprised how few businesses really do this thoroughly. Research really is a fundamental aspect of marketing. Not only does it provide a snapshot of your business in a competitive context, it can also set the direction for future marketing activity. Continue reading