Highly Commended Award Winner
Head of Freelance Marketing, Lorraine Davidson, was delighted to receive an Award from Emerald Literati Network, with co-author Dr Heather Skinner of University of Glamorgan, for a paper which was published in an International Market Research Journal.
The paper, entitled ‘I spy with my little eye: A comparison of manual versus computer-aided analysis of data gathered by projective techniques’, was published in Qualitative Market Research: An International Journal (Vol 13, No4, 2010) and went on to win the Journal’s 2011 Highly Commended Award.
The award winning papers are chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or managers. Emerald said that the paper had been selected as “it was one of the most impressive pieces of work the team has seen throughout 2010″.
Head of Freelance Marketing Receives University Business School Prize
Lorraine Davidson has been awarded a Master of Science in Marketing, with distinction, at a ceremony which took place at The University of Glamorgan December 2008. The achievement follows a part-time distance learning course and dissertation on a market research related theme. Lorraine also won the Business School Prize for Best Overall Performance in Developing Themes in Marketing. She adds: “In today’s competitive environment it is critical for marketers to keep abreast of developments in their discipline; you should never stop learning or be afraid to try out new ideas, no matter how long your experience in marketing”.
Head of Freelance Marketing Receives Marketing Accolade
Lorraine Davidson has been given one of her industry’s highest accolades, being made a Fellow of The Chartered Institute of Marketing (CIM). She is one of only 263 women worldwide to receive the title.
Commenting on the achievement, Lorraine said:
“I am delighted with this appointment which I feel comes with a heightened responsibility to continue to expand my marketing knowledge.”
Fellowship status is bestowed by The Institute (CIM) for members who have shown an outstanding track record with a strong marketing background, usually of at least 15 years, and held a role such as Chief Executive, Senior Marketing Executive, Professor of Marketing or Senior Marketing Consultant for a minimum period of five years.