Highly Commended Award Winner
Head of Freelance Marketing, Lorraine Davidson, was delighted to receive an Award from Emerald Literati Network, with co-author Dr Heather Skinner of University of Glamorgan, for a paper which was published in an International Market Research Journal.
The paper, entitled ‘I spy with my little eye: A comparison of manual versus computer-aided analysis of data gathered by projective techniques’, was published in Qualitative Market Research: An International Journal (Vol 13, No4, 2010) and went on to win the Journal’s 2011 Highly Commended Award.
The award winning papers are chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or managers. Emerald said that the paper had been selected as “it was one of the most impressive pieces of work the team has seen throughout 2010″.
Focus on Smaller Businesses
Should customer service improve with the size of an organisation?
We all know the importance of good customer service. It can make or break an organisation’s reputation and have a direct effect on customer retention. Many of us in sales and marketing roles have probably been on a course of some kind or other aimed at increasing customer loyalty and longevity and making that point of difference. Whilst some companies excel at providing the ultimate customer experience and have a dynamic approach which is constantly evolving, others fail to grasp that a few basic principles can fundamentally alter customers’ perceptions. But they don’t have to come with an expensive sales course.