Objective third party customer feedback
Freelance Marketing's comprehensive market research can help you stay ahead of the competition, retain existing customers and even increase sales. Sometimes, companies decide to undertake research in house, however using a third party ensures objectivity and can even enhance your market image.
Freelance Marketing can obtain feedback from senior business executives to gauge true opinions on customer service or to gain insights into purchasing criteria and from consumers to probe new product ideas or to establish underlying motivations.
We do not simply ask “yes and no” type questions but really get under the skin of your customers to explore underlying attitudes which are crucial to decision making.
We employ a variety of research techniques, dependent upon the nature of the project, to understand and interpret your market or customer needs. These include :
- Focus groups : Ranging from face to face sessions with small mini-groups of 4 people up to larger groups of 12. These work equally well for consumer or business to business markets.
- eFocusgroups: When face to face groups are impossible, given geographical and time constraints, online discussion forums present a cost effective means of capturing feedback. Participants opt in to the forum at their convenience and the discussion is channelled by a professional moderator.
- In depth qualitative interviews: Where a 1 to 1 approach is required, we offer the option of face to face or telephone interviews.
- eSurveys: To gather a mix of qualitative and quantitative feedback.
- Please download examples of client case studies here