Entries for 'Desk research'

Every project has its own unique brief and particular research requirements. However, we have outlined, from our experience, some of the typical considerations in gathering strategic market information. This involves working closely with clients to review findings, as the p...

As someone who enjoys a bit of hiking, this image resonates with me. How often are we faced with a choice of paths to take and, as much as you think you know where you are going, the trip can still be full of surprising twists and turns, some harder to navigate than others. Th...

The UK set a new target to raise exports to around 35% of GDP (from 30%)* in 2018. That represents a clear challenge to UK companies to explore overseas markets. With around 5.7m small to medium enterprises in the UK, there could be significant opportunities, regardless of what h...

It can be a really useful exercise to take the time to gather some basic information on your marketplace. This can help to provide a greater understanding of where you sit in a competitive context and can also direct future planning. If you don't have an in-house marketing team ...