Launch of The WasteVyne By: Lorraine Davidson In: News, Projects, Business to Business Projects 13 11 2015 Freelance Marketing is providing marketing support to The WasteVyne, a recently established commercial consultancy which assists businesses to find new and cost effective outlets for their waste streams. The company was launched at the beginning of November, 2015 and is he... Read more ›
Guest lecturer at Newcastle University By: Lorraine Davidson In: News, Projects, Resources 12 11 2015 This month Lorraine was invited to speak to business and marketing students at Newcastle University, calling upon her experience within the market research industry.The lecture provided an overview of qualitative research techniques which aim to peel back the layers, to reveal th... Read more ›
Education: International Online research captures valuable student feedback By: Lorraine Davidson In: Projects, Consumer Projects 08 09 2014 Client: MDC is a wholly-owned subsidiary of the Durham Associates Group and has been running fast-track MSc top up programmes for professionally qualified people since 1991, in conjunction with selected Universities. Brief: To gather feedback from UK and international students... Read more ›
Construction: Marketing support helps build public sector organisation By: Lorraine Davidson In: Projects, Business to Business Projects 17 08 2014 Client: LHC is a leading, not-for-profit, public sector purchasing consortium that provides best value procurement solutions for the refurbishment, retrofit and maintenance of social housing, schools and other public sector buildings. The organisation has pre-tendered, OJEU compl... Read more ›
Home Decor: Marketing support establishes worktop brand By: Lorraine Davidson In: Projects, Consumer Projects 15 08 2014 Client: Manufacturer of high specification surfaces for kitchens and bathrooms. Brief: To develop a website and corporate brochure, as well as consumer sample materials for retail outlets. Approach: Worked alongside commercial team, to deliver the project. Solution: Int... Read more ›
Retail: Customer feedback gives cause for ‘celebration’ By: Lorraine Davidson In: Projects, Consumer Projects 15 08 2014 Client: World-leading greetings cards and gifting manufacturer. Background: The UK represents the most successful greeting card industry in the world, worth around £1.37 billion, with 31 cards being sent on average per person each year. It is a highly competitive industry. ... Read more ›
Automotive: PR success showcases innovation at world leading company By: Lorraine Davidson In: Projects, Business to Business Projects 12 08 2014 Client: Bartec Auto ID Ltd is a market-leading supplier of radio frequency systems, specialising in tyre pressure monitoring tools and systems which have been widely adopted in major car production plants and the automotive aftermarket. Brief: To assist with PR activities to r... Read more ›
Energy & Renewables sector: Green light for Energy Efficient Research By: Lorraine Davidson In: Projects, Consumer Projects 10 08 2014 Client: Provider of sustainable energy advice. Brief: To gain insights from home occupiers of their attitudes to energy efficiency and interest in sustainable home improvements, prior to launch of Government’s Green Deal initiative. Approach: Four focus groups reflecting di... Read more ›
Waste Management: Strong brand identity raises profile of innovative waste company By: Lorraine Davidson In: Projects, Business to Business Projects 30 07 2014 Client: Boxclever Total Waste Management specialises in the treatment and management of industrial and commercial waste streams, including recycling and recovery, providing compliant storage and container solutions for on-site use. Brief: To develop a differentiated brand iden... Read more ›
Education: Research supports course development at University By: Lorraine Davidson In: Projects, Business to Business Projects 28 07 2014 Client: University based in Yorkshire Brief: To obtain feedback from different segments of the business community on their engagement with management courses and to identify their future needs. Approach: Face to face and telephone interviews. Solution: Feedback fed into a gene... Read more ›