For specialist qualitative researchers – Read Award Winning Paper
If you have a particular interest in research analysis and interpretation, or are evaluating technologies for qualitative research, you may find this
academic paper useful.
It appeared in Qualitative Market Research: An International Journal and compares use of the software package, Xsight, to one moderator’s own intuitive
analysis of a series of focus groups, evaluating if the software actually added value.
I Spy With My Little Eye – Academic Paper (FM website)
The paper went on to win a highly commended award from Emerald Literati Network.