Automotive: PR success showcases innovation at world leading company
Client: Bartec Auto ID Ltd is a market-leading supplier of radio frequency systems, specialising in tyre pressure monitoring tools and systems which have been widely adopted in major car production plants and the automotive aftermarket.
Brief: To assist with PR activities to raise the company profile throughout the tyre dealer and workshop market and the automotive sector in general.
Approach: Project specific support, acting as an outsourced, flexible resource.
Solution: Resulted in targeted coverage in trade media to support development of new products and services, as well as building awareness in regional business press.