Entries for 'market research'
Small Business Focus - Obtaining Customer Feedback
By: Lorraine Davidson
22 02 2017
A new video has been created to provide initial guidance to smaller businesses and start ups who are considering obtaining customer feedback, potentially using their own in-house resources.
It covers key areas to consider, such as prime objectives, target audience, s...
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Education: Research supports course development at University
By: Lorraine Davidson
28 07 2014
Client: University based in Yorkshire
Brief: To obtain feedback from different segments of the business community on their engagement with management courses and to identify their future needs.
Approach: Face to face and telephone interviews.
Solution: Feedback fed into a gene...
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