Here are 6 potentially low cost ideas to refresh the impact of your marketing communications: Use your silent salesmen - include a topline summary of relevant products or services on every customer communication – footers of emails and letterheads, business cards, websit...

  Even without a sizeable marketing budget at your disposal, it is still possible to breathe fresh life into your marketing by utilising your existing resources to seek out a novel angle. Sometimes this can be at your fingertips, it’s just a case of taking the time to r...

It was a pleasure to be asked to deliver a lecture to marketing students at Newcastle University Business School in December on the theme of Exploring The Consumer Mind.   From the ‘overt’ and ‘rational’ of what can be more easily measured and seen to the ‘covert’ and ‘emot...

Are you thinking of developing new products or services, but are not sure where to start? Here are some tips to help you to establish systems to generate, screen and test out ideas. New ideas don't always come naturally. They may be the result of following a systematic process, ...

Client: MDC is a wholly-owned subsidiary of the Durham Associates Group and has been running fast-track MSc top up programmes for professionally qualified people since 1991, in conjunction with selected Universities. Brief: To gather feedback from UK and international students...

Client: LHC is a leading, not-for-profit, public sector purchasing consortium that provides best value procurement solutions for the refurbishment, retrofit and maintenance of social housing, schools and other public sector buildings. The organisation has pre-tendered, OJEU compl...

Lorraine Davidson has been given one of her industry’s highest accolades, being made a Fellow of The Chartered Institute of Marketing (CIM). She is one of less than 300 women worldwide to receive the title. Commenting on the achievement, Lorraine said: “I am delighted with this ...

Lorraine Davidson has been awarded a Master of Science in Marketing, with distinction, at a ceremony which took place at The University of Glamorgan, December 2008. The achievement follows a part-time distance learning course and dissertation on a market research related theme. L...

Client: Manufacturer of high specification surfaces for kitchens and bathrooms. Brief: To develop a website and corporate brochure, as well as consumer sample materials for retail outlets. Approach: Worked alongside commercial team, to deliver the project. Solution: Int...

Client: World-leading greetings cards and gifting manufacturer. Background: The UK represents the most successful greeting card industry in the world, worth around £1.37 billion, with 31 cards being sent on average per person each year. It is a highly competitive industry. ...