The Marketing Planning Process: Your marketing plan can be as short or as long as you want. The key thing is that you are aware of the market environment around you and you review it along the way. Think of the marketing plan as a route map. We decide where we are, where ...

A new video has been created to provide initial guidance to smaller businesses and start ups who are considering  obtaining customer feedback, potentially using their own in-house resources.  It covers key areas to consider, such as prime objectives, target audience, s...

Projects over the past few months have extended across a variety of sectors and have involved both investigating gaps in the market for a new food product, as well as matching employee feedback to customer perceptions for a company in the environmental sector.  In both case...

It's well known that many small businesses disappear within the first 18 months of operation. When you consider that, reaching 18 years is quite a milestone. That's just what Freelance Marketing is celebrating from June 2016. Set up in 1998 to offer a flexible marketing resour...

It’s that time of the year for setting new goals and making new personal resolutions, with an opportunity to plan ahead and see things through fresh eyes. The same can apply to our businesses. Here are some points to consider to ensure that your marketing is in shape to take on...

Freelance Marketing is providing marketing support to The WasteVyne, a recently established commercial consultancy which assists businesses to find new and cost effective outlets for their waste streams.  The company was launched at the beginning of November, 2015 and is he...

This month Lorraine was invited to speak to business and marketing students at Newcastle University, calling upon her experience within the market research industry.The lecture provided an overview of qualitative research techniques which aim to peel back the layers, to reveal th...

Lorraine Davidson, who runs Freelance Marketing, has entered a competition to win a potential £10,000 for her chosen Charity, Parkinson's UK, and would like to invite you to help her achieve as many votes as possible.   Lorraine has just returned from a week long trip to th...

It can be a really useful exercise to take the time to gather some basic information on your marketplace. This can help to provide a greater understanding of where you sit in a competitive context and can also direct future planning. If you don't have an in-house marketing team ...

If you are considering using a freelance marketing consultant in your business, this video will help you to understand how  a professional Chartered Marketer can add value across a range of activities.  Whether it is for market research, marketing planning, communicati...