News

The terms ‘customer service’ and ‘customer experience’  are bandied around widely these days. It goes without saying that a focus on these two areas is likely to have a positive effect on repeat business, assuming of course that the product/service de...

I can’t believe that it is 21 years since this business was started. What was originally a lifestyle choice around family life, all those years ago, turned into a full on portfolio career, with some memorable challenges along the way. Such a milestone shouldn’t go without reflec...

The UK set a new target to raise exports to around 35% of GDP (from 30%)* in 2018. That represents a clear challenge to UK companies to explore overseas markets. With around 5.7m small to medium enterprises in the UK, there could be significant opportunities, regardless of what h...

It's been a busy year here at Freelance Marketing Ltd, despite - or perhaps because of - the uncertainty around Brexit. We have been fortunate to win a number of public sector projects, as well as maintaining work with a variety of private sector organisations. And winning some r...

The Marketing Planning Process: Your marketing plan can be as short or as long as you want. The key thing is that you are aware of the market environment around you and you review it along the way. Think of the marketing plan as a route map. We decide where we are, where ...

Projects over the past few months have extended across a variety of sectors and have involved both investigating gaps in the market for a new food product, as well as matching employee feedback to customer perceptions for a company in the environmental sector.  In both case...

It's well known that many small businesses disappear within the first 18 months of operation. When you consider that, reaching 18 years is quite a milestone. That's just what Freelance Marketing is celebrating from June 2016. Set up in 1998 to offer a flexible marketing resour...

It’s that time of the year for setting new goals and making new personal resolutions, with an opportunity to plan ahead and see things through fresh eyes. The same can apply to our businesses. Here are some points to consider to ensure that your marketing is in shape to take on...

Freelance Marketing is providing marketing support to The WasteVyne, a recently established commercial consultancy which assists businesses to find new and cost effective outlets for their waste streams.  The company was launched at the beginning of November, 2015 and is he...

This month Lorraine was invited to speak to business and marketing students at Newcastle University, calling upon her experience within the market research industry.The lecture provided an overview of qualitative research techniques which aim to peel back the layers, to reveal th...