News

There have been clear seismic shifts in purchasing behaviour over the past year, due to Covid. How might these developments impact longer term on society, the types of products people choose to buy and how businesses opt to market their products? Here are our key take-outs on ...

You may not know that Freelance Marketing has a partner brand, The WasteVyne, a commercial consultancy operating within the waste sector. Given overlap in our client base, we have pooled our expertise to provide what we think is a unique research package for waste organisation...

We are pleased to announce that we have been working in partnership with waste sector specialist, The WasteVyne, to offer a broader array of dedicated sales & marketing services for the waste sector.   Whether it is conducting a market or regi...

Despite the incredibly difficult challenges that businesses of all types are facing during this pandemic, many are finding it useful to use the time to do some valuable information gathering and business contingency planning. This includes broader strategic planning for the busin...

The terms ‘customer service’ and ‘customer experience’  are bandied around widely these days. It goes without saying that a focus on these two areas is likely to have a positive effect on repeat business, assuming of course that the product/service de...

I can’t believe that it is 21 years since this business was started. What was originally a lifestyle choice around family life, all those years ago, turned into a full on portfolio career, with some memorable challenges along the way. Such a milestone shouldn’t go without reflec...

The UK set a new target to raise exports to around 35% of GDP (from 30%)* in 2018. That represents a clear challenge to UK companies to explore overseas markets. With around 5.7m small to medium enterprises in the UK, there could be significant opportunities, regardless of what h...

It's been a busy year here at Freelance Marketing Ltd, despite - or perhaps because of - the uncertainty around Brexit. We have been fortunate to win a number of public sector projects, as well as maintaining work with a variety of private sector organisations. And winning some r...

The Marketing Planning Process: Your marketing plan can be as short or as long as you want. The key thing is that you are aware of the market environment around you and you review it along the way. Think of the marketing plan as a route map. We decide where we are, where ...

Projects over the past few months have extended across a variety of sectors and have involved both investigating gaps in the market for a new food product, as well as matching employee feedback to customer perceptions for a company in the environmental sector.  In both case...