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As someone who enjoys a bit of hiking, this image resonates with me. How often are we faced with a choice of paths to take and, as much as you think you know where you are going, the trip can still be full of surprising twists and turns, some harder to navigate than others. Th...

Inspiration for new product or service ideas can come from many sources, not just internal teams or customer feedback programmes. Depending upon the industry and sector, overseas markets are likely to be at different stages of maturity and can also represent useful reference poin...

The pandemic has forced many businesses to improve, or even create, a digital presence, in order to reach a wider audience. This has removed barriers to trading within confined geographical areas, or even with the same type of customers, with increased opportunities to trade...

There have been clear seismic shifts in purchasing behaviour over the past year, due to Covid. How might these developments impact longer term on society, the types of products people choose to buy and how businesses opt to market their products? Here are our key take-outs on ...

You may not know that Freelance Marketing has a partner brand, The WasteVyne, a commercial consultancy operating within the waste sector. Given overlap in our client base, we have pooled our expertise to provide what we think is a unique research package for waste organisation...

We are pleased to announce that we have been working in partnership with waste sector specialist, The WasteVyne, to offer a broader array of dedicated sales & marketing services for the waste sector.   Whether it is conducting a market or regi...

Despite the incredibly difficult challenges that businesses of all types are facing during this pandemic, many are finding it useful to use the time to do some valuable information gathering and business contingency planning. This includes broader strategic planning for the busin...

The terms ‘customer service’ and ‘customer experience’  are bandied around widely these days. It goes without saying that a focus on these two areas is likely to have a positive effect on repeat business, assuming of course that the product/service de...

I can’t believe that it is 21 years since this business was started. What was originally a lifestyle choice around family life, all those years ago, turned into a full on portfolio career, with some memorable challenges along the way. Such a milestone shouldn’t go without reflec...

The UK set a new target to raise exports to around 35% of GDP (from 30%)* in 2018. That represents a clear challenge to UK companies to explore overseas markets. With around 5.7m small to medium enterprises in the UK, there could be significant opportunities, regardless of what h...