Highly Commended Award Winner
Head of Freelance Marketing, Lorraine Davidson, was delighted to receive an Award from Emerald Literati Network, with co-author Dr Heather Skinner of University of Glamorgan, for a paper which was published in an International Market Research Journal.
The paper, entitled ‘I spy with my little eye: A comparison of manual versus computer-aided analysis of data gathered by projective techniques’, was published in Qualitative Market Research: An International Journal (Vol 13, No4, 2010) and went on to win the Journal’s 2011 Highly Commended Award.
The award winning papers are chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or managers. Emerald said that the paper had been selected as “it was one of the most impressive pieces of work the team has seen throughout 2010″.
Focus on Smaller Businesses
Should customer service improve with the size of an organisation?
We all know the importance of good customer service. It can make or break an organisation’s reputation and have a direct effect on customer retention. Many of us in sales and marketing roles have probably been on a course of some kind or other aimed at increasing customer loyalty and longevity and making that point of difference. Whilst some companies excel at providing the ultimate customer experience and have a dynamic approach which is constantly evolving, others fail to grasp that a few basic principles can fundamentally alter customers’ perceptions. But they don’t have to come with an expensive sales course.
Maximise Your Marketing Activities During The Credit Crunch
Faced with tougher economic conditions, it is even more important to appraise your marketing activities, to potentially re-focus and to ensure that you are exerting your efforts in the right direction. There are low cost ways of doing this; take a look at our free articles below (Revisit your USP; Desk research.)
Revisit your Unique Selling Proposition (USP)
In a changing marketplace it’s important for companies to ensure that what they perceive to be their Unique Selling Proposition (USP) is still relevant and that their marketing activity is reinforcing the correct message. Getting the USP right will help with product positionning and differentiate from the competition.
A USP can be assigned to one or several products, to a service or indeed to the company as a whole. Some companies differentiate on price alone, but this can be risky and often easily copied. For a more sustainable message therefore, identify a USP which is not purely price orientated and which communicates powerfully.
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Desk Research Services
Don’t forget that Freelance Marketing can investigate market trends, size and product opportunities for you. This can provide direction for marketing plans and is especially useful for b2b markets where information might not be so readily available. Freelance Marketing
Telemarketing Services
If you have an in-house customer database that you would like to update or would like to investigate e-mail marketing opportunities please contact us. Contact us
Marketing Workshops – Practical Tips For Small Businesses
Freelance Marketing has run a number of training workshops for start ups and established small businesses, aimed at understanding some basic marketing principles. The sessions can be tailored to your individual company needs and offer extremely practical advice. Contact Us.
New eSurvey Tool Gains Rapid Feedback
Freelance Marketing has launched a highly versatile tool for creating instant electronic surveys. We can devise, administer and collate responses to surveys on your behalf, enabling rapid feedback to assist with decision making. Contact us.
Corporate Design Service
Freelance Marketing can provide a specialist design service for corporate logos or full corporate image. We will write a brief to reflect your individual needs, present a number of design options prepared by qualified designers and then work with you to implement the new image across your company. Contact Us.
Head of Freelance Marketing Receives University Business School Prize
Lorraine Davidson has been awarded a Master of Science in Marketing, with distinction, at a ceremony which took place at The University of Glamorgan December 2008. The achievement follows a part-time distance learning course and dissertation on a market research related theme. Lorraine also won the Business School Prize for Best Overall Performance in Developing Themes in Marketing. She adds: “In today’s competitive environment it is critical for marketers to keep abreast of developments in their discipline; you should never stop learning or be afraid to try out new ideas, no matter how long your experience in marketing”.
Head of Freelance Marketing Receives Marketing Accolade
Lorraine Davidson has been given one of her industry’s highest accolades, being made a Fellow of The Chartered Institute of Marketing (CIM). She is one of only 263 women worldwide to receive the title.
Commenting on the achievement, Lorraine said:
“I am delighted with this appointment which I feel comes with a heightened responsibility to continue to expand my marketing knowledge.”
Fellowship status is bestowed by The Institute (CIM) for members who have shown an outstanding track record with a strong marketing background, usually of at least 15 years, and held a role such as Chief Executive, Senior Marketing Executive, Professor of Marketing or Senior Marketing Consultant for a minimum period of five years.
First Rule Of Business – Know Your Market!
It may seem obvious to say that every business, however small, should take time to identify its marketplace, its customer types and what benefits these customers are looking for.
However, you’d be surprised how few businesses really do this thoroughly. Research really is a fundamental aspect of marketing. Not only does it provide a snapshot of your business in a competitive context, it can also set the direction for future marketing activity. Continue reading